Lodish, H. : rechercher sur Z-Library

Le plus grand référentiel d'articles scientifiques au monde. 70,000,000+ d'articles gratuitement.

Don't use scam websites

Livres
Articles (500+)
Les plus populaires
Liste
- Liste
- Tableau

1

B2B Research || Sales force modeling: State of the field and research agenda

Murali K. Mantrala, Sönke Albers, Fabio Caldieraro, Ove Jensen, Kissan Joseph, Manfred Krafft, Chakravarthi Narasimhan, Srinath Gopalakrishna, Andris Zoltners, Rajiv Lal and Leonard Lodish

Journal:

Marketing Letters

Année:

2010

Langue:

english

Fichier:

PDF, 1.62 MB

english, 2010

2

How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

Leonard M. Lodish, Magid Abraham, Stuart Kalmenson, Jeanne Livelsberger, Beth Lubetkin, Bruce Richardson and Mary Ellen Stevens

Journal:

Journal of Marketing Research

Année:

1995

Langue:

english

Fichier:

PDF, 3.22 MB

english, 1995

3

A User-Oriented Model for Sales Force Size, Product, and Market Allocation Decisions

Leonard M. Lodish

Journal:

Journal of Marketing

Année:

1980

Langue:

english

Fichier:

PDF, 310 KB

english, 1980

4

A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products

Peter S. Fader and Leonard M. Lodish

Journal:

Journal of Marketing

Année:

1990

Langue:

english

Fichier:

PDF, 589 KB

english, 1990

5

Promoter: An Automated Promotion Evaluation System

Abraham, Magid M., Lodish, Leonard M.

Journal:

Marketing Science

Année:

1987

Langue:

english

Fichier:

PDF, 3.53 MB

english, 1987

6

Sales force modeling: State of the field and research agenda

Murali K. Mantrala, Sönke Albers, Fabio Caldieraro, Ove Jensen, Kissan Joseph, Manfred Krafft, Chakravarthi Narasimhan, Srinath Gopalakrishna, Andris Zoltners, Rajiv Lal, Leonard Lodish

Journal:

Marketing Letters

Année:

2010

Langue:

english

Fichier:

PDF, 296 KB

english, 2010

7

How Receptors Bring Proteins and Particles into Cells

Dautry-Varsat, Alice, Lodish, Harvey F.

Journal:

Scientific American

Année:

1984

Langue:

english

Fichier:

PDF, 961 KB

english, 1984

8

Sales Force Sizing and Deployment Using a Decision Calculus Model at Syntex Laboratories

Lodish, Leonard M., Curtis, Ellen, Ness, Michael, Simpson, M. Kerry

Journal:

Année:

1988

Langue:

english

Fichier:

PDF, 993 KB

english, 1988

9

Resource Allocation Behavior in Conventional Channels

Erin Anderson, Leonard M. Lodish and Barton A. Weitz

Journal:

Journal of Marketing Research

Année:

1987

Langue:

english

Fichier:

PDF, 738 KB

english, 1987

10

Commentary on "Judgment Based Marketing Decision Models"

John D. C. Little and Leonard M. Lodish

Journal:

Journal of Marketing

Année:

1981

Langue:

english

Fichier:

PDF, 254 KB

english, 1981

11

An Analysis of Real World TV Advertising Tests: A 15-Year Update

Hu, Ye, Lodish, Leonard M., Krieger, Abba M.

Journal:

Journal of Advertising Research

Année:

2007

Langue:

english

Fichier:

PDF, 248 KB

english, 2007

12

The Assembly of Cell Membranes

Lodish, Harvey F., Rothman, James E.

Journal:

Scientific American

Année:

1979

Langue:

english

Fichier:

PDF, 1.08 MB

english, 1979

13

Increasing Precision of Marketing Experiments by Matching Sales Areas

Leonard Lodish and Dov Pekelman

Journal:

Journal of Marketing Research

Année:

1978

Langue:

english

Fichier:

PDF, 305 KB

english, 1978

14

A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies

Rabikar Chatterjee, Jehoshua Eliashberg, Hubert Gatignon and Leonard M. Lodish

Journal:

Journal of Marketing Research

Année:

1988

Langue:

english

Fichier:

PDF, 2.20 MB

english, 1988

15

Modeling Consumers' Choices of Multiple Items

Bari A. Harlam and Leonard M. Lodish

Journal:

Journal of Marketing Research

Année:

1995

Langue:

english

Fichier:

PDF, 3.12 MB

english, 1995

16

A Model and Measurement Methodology for Predicting Individual Consumer Choice

Richard R. Batsell and Leonard M. Lodish

Journal:

Journal of Marketing Research

Année:

1981

Langue:

english

Fichier:

PDF, 794 KB

english, 1981

17

Applied Dynamic Pricing and Production Models with Specific Application to Broadcast Spot Pricing

Leonard M. Lodish

Journal:

Journal of Marketing Research

Année:

1980

Langue:

english

Fichier:

PDF, 1.67 MB

english, 1980

18

A Business School Should Combine Academic Research and Its Application to the Real World

Leonard M. Lodish

Journal:

Marketing Science

Année:

2005

Langue:

english

Fichier:

PDF, 411 KB

english, 2005

19

Another Reason Academics and Practitioners Should Communicate More

Leonard M. Lodish

Journal:

Journal of Marketing Research

Année:

2007

Langue:

english

Fichier:

PDF, 620 KB

english, 2007

20

Multiple episodes of induced secretion of human growth hormone from recombinant AtT-20 cells

A. Sambanis, Gregory Stephanopoulos, H. F. Lodish

Journal:

Année:

1990

Langue:

english

Fichier:

PDF, 719 KB

english, 1990

21

The relationship between the marketing mix and share of category requirements

C. B. Bhattacharya, Peter S. Fader, Leonard M. Lodish, Wayne S. Desarbo

Journal:

Marketing Letters

Année:

1996

Langue:

english

Fichier:

PDF, 993 KB

english, 1996

22

Fatty acid transport proteins: a current view of a growing family

Andreas Stahl, Ruth E. Gimeno, Louis A. Tartaglia, Harvey F. Lodish

Journal:

Trends in Endocrinology & Metabolism

Année:

2001

Langue:

english

Fichier:

PDF, 183 KB

english, 2001

23

Sequence and structure of a human glucose transporter

Mueckler, M, Caruso, C, Baldwin, S., Panico, M, Blench, I, Morris, H., Allard, W., Lienhard, G., Lodish, H.

Journal:

Année:

1985

Langue:

english

Fichier:

PDF, 1.41 MB

english, 1985

24

A Media Planning Calculus

John D. C. Little and Leonard M. Lodish

Journal:

Operations Research

Année:

1969

Langue:

english

Fichier:

PDF, 980 KB

english, 1969

25

Commentary —When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness

Lodish, Leonard M., Reed, Americus

Journal:

Marketing Science

Année:

2011

Langue:

english

Fichier:

PDF, 111 KB

english, 2011

26

Sales Territory Alignment to Maximize Profit

Leonard M. Lodish

Journal:

Journal of Marketing Research

Année:

1975

Langue:

english

Fichier:

PDF, 278 KB

english, 1975

27

Application Series || Considering Competition in Media Planning

Leonard M. Lodish

Journal:

Management Science

Année:

1971

Langue:

english

Fichier:

PDF, 597 KB

english, 1971

28

Computational Limitations of Dynamic Programming for Warehouse Location

Leonard M. Lodish

Journal:

Journal of Marketing Research

Année:

1970

Langue:

english

Fichier:

PDF, 393 KB

english, 1970

29

Assigning Salesmen to Accounts to Maximize Profit

Leonard M. Lodish

Journal:

Journal of Marketing Research

Année:

1976

Langue:

english

Fichier:

PDF, 888 KB

english, 1976

30

Empirical Studies on Individual Response to Exposure Patterns

Leonard M. Lodish

Journal:

Journal of Marketing Research

Année:

1971

Langue:

english

Fichier:

PDF, 1.13 MB

english, 1971

31

Commentary on the 2004 ISMS Practice Prize Winner: A Business School Should Combine Academic Research and Its Application to the Real World

Lodish, Leonard M.

Journal:

Marketing Science

Année:

2005

Langue:

english

Fichier:

PDF, 77 KB

english, 2005

32

Another Reason Academics and Practitioners Should Communicate More

Lodish, Leonard M

Journal:

Journal of Marketing Research

Année:

2007

Langue:

english

Fichier:

PDF, 64 KB

english, 2007

33

Note—A Note on Modeling the Relationship of Diminishing Returns to Media Overlap for the Media Planning Problem

Lodish, Leonard M.

Journal:

Management Science

Année:

1975

Langue:

english

Fichier:

PDF, 375 KB

english, 1975

34

Consumer evaluations of “really new” services: the TrafficPulse system

Krieger, Abba, Green, Paul, Lodish, Leonard, D’Arcangelo, Jim, Rothey, Chris, Thirty, Paul

Journal:

Journal of Services Marketing

Année:

2003

Langue:

english

Fichier:

PDF, 982 KB

english, 2003

35

Generation of Mammalian Cells Stably Expressing Multiple Genes at Predetermined Levels

Xuedong Liu, Stefan N. Constantinescu, Yin Sun, Jonathan S. Bogan, David Hirsch, Robert A. Weinberg, Harvey F. Lodish

Journal:

Analytical Biochemistry

Année:

2000

Langue:

english

Fichier:

PDF, 280 KB

english, 2000

36

Species Specificity of Polypeptide Chain Initiation

LODISH, HARVEY F.

Journal:

Année:

1969

Fichier:

PDF, 447 KB

1969

37

Specificity in Bacterial Protein Synthesis : Role of Initiation Factors and Ribosomal Subunits

LODISH, HARVEY F.

Journal:

Année:

1970

Fichier:

PDF, 341 KB

1970

38

Regulated Secretion of Prolactin by the Mouse Insulinoma Cell Line βTC-3

Chen, Keqin, Stephanopoulos, Gregory N., Sinskey, Anthony J., Lodish, Harvey F.

Journal:

Année:

1995

Fichier:

PDF, 1004 KB

1995

39

MicroRNAs as regulators of mammalian hematopoiesis

Chang-Zheng Chen, Harvey F. Lodish

Journal:

Seminars in Immunology

Année:

2005

Langue:

english

Fichier:

PDF, 292 KB

english, 2005

40

Expansion of Human Cord Blood Hematopoietic Stem Cells for Transplantation

Song Chou, Pat Chu, William Hwang, Harvey Lodish

Journal:

Année:

2010

Langue:

english

Fichier:

PDF, 61 KB

english, 2010

41

The EndoglinPositive Sca-1Positive RhodamineLow Phenotype Defines a Near-Homogeneous Population of Long-Term Repopulating Hematopoietic Stem Cells

Chang-Zheng Chen, Ling Li, Min Li, Harvey F Lodish

Journal:

Année:

2003

Langue:

english

Fichier:

PDF, 670 KB

english, 2003

42

Expression cloning and characterization of a novel adipocyte long chain fatty acid transport protein

Jean E. Schaffer, Harvey F. Lodish

Journal:

Année:

1994

Langue:

english

Fichier:

PDF, 2.58 MB

english, 1994

43

Role of Transforming Growth Factor β in Human Disease

Epstein, Franklin H., Blobe, Gerard C., Schiemann, William P., Lodish, Harvey F.

Journal:

Boston Medical and Surgical Journal

Année:

2000

Langue:

english

Fichier:

PDF, 475 KB

english, 2000

44

DOCOSAHEXAENOIC ACID, FATTY ACID–INTERACTING PROTEINS, AND NEURONAL FUNCTION: Breastmilk and Fish Are Good for You

Marszalek, Joseph R., Lodish, Harvey F.

Journal:

Annual Review of Cell and Developmental Biology

Année:

2005

Langue:

english

Fichier:

PDF, 360 KB

english, 2005

45

Bacteriophage f2 RNA: Control of Translation and Gene Order

LODISH, HARVEY F.

Journal:

Année:

1968

Langue:

english

Fichier:

PDF, 386 KB

english, 1968

46

An advertising evaluation system for retailers

Bhattacharya, Chitrabhanu, Lodish, Leonard M

Journal:

Journal of Retailing and Consumer Services

Année:

1994

Langue:

english

Fichier:

PDF, 1.26 MB

english, 1994

47

A Family of Fatty Acid Transporters Conserved from Mycobacterium to Man

David Hirsch, Andreas Stahl and Harvey F. Lodish

Journal:

Proceedings of the National Academy of Sciences

Année:

1998

Langue:

english

Fichier:

PDF, 1.75 MB

english, 1998

48

Translation of Bacteriophage Qβ RNA by Cytoplasmic Extracts of Mammalian Cells

Trudy G. Morrison and Harvey F. Lodish

Journal:

Proceedings of the National Academy of Sciences

Année:

1973

Langue:

english

Fichier:

PDF, 711 KB

english, 1973

49

Consumer Shopping and Spending across Retail Formats

Fox, Edward J., Montgomery, Alan L., Lodish, Leonard M.

Journal:

The Journal of Business

Année:

2004

Langue:

english

Fichier:

PDF, 198 KB

english, 2004

50

Traditional and IS-Enabled Customer Acquisition on the Internet

Choi, Jeonghye, Bell, David R., Lodish, Leonard M.

Journal:

Management Science

Année:

2012

Langue:

english

Fichier:

PDF, 4.00 MB

english, 2012